Georges Monin founded the Monin Company in Bourges, France, in the year 1912. The forefather of the Monin brand distributed premium fruit cordials and wines to bar, restaurant and gourmet retail markets across France, promptly establishing the Monin Company as a leader in quality. In fact, Georges Monin's motto La Passion de la Qualité ("Passion for Quality") became the Monin slogan, a slogan that is still driving the company today.